MISSIO HAIR
MISSIO HAIR
ABOUT
MISSIO Hair is an affordable-luxury brand of hair products created by passionate entrepreneurs to use beauty to restore hope and fight human trafficking. Founded in 2017, today MISSIO is sold online and in select salons across the country, offering stylist-designed and salon-tested hair products that support initiatives to educate salon professionals in victim identification, serve women who are at-risk or in recovery, and give to non-profit partners.
Looking to take their brand to the next level, MISSIO hired MBPR to create a robust media relations strategy for the brand. Since then, they’ve received accolades from some of the top beauty editors in the country, and have been featured in outlets such as Real Simple, Instyle, Adweek, Women’s Health and Allure.
Since April 2019, MISSIO Hair has around 25 media hits and 12 million impressions.
RESULTS
InStyle
(ONLINE)“How to Get Thicker Hair, According to Hairstylists ”
4,768,981 Unique Visitors
/ 1,192,245 Impressions
Byrdie
(ONLINE)“13 Beauty Founders on the One
Thing They'd Like to See Changed
in the Industry”
1,198,040 Unique Visitors
/ 299,510 Impressions
Allure
(ONLINE)”Giving Tuesday: How to Donate Beauty Products and Services This Holiday Season”
3,512,794 Unique Visitors
/ 878,199 Impressions
Other Publications:
Darling (Online)
Wilma! Magazine (Online & Print)
Real Simple
Sheridan Road (Online & Print)
The Glossary
Country Magazine
Gatehouse Media Gift Guide
Over The Moon
Adweek
Yahoo! Lifestyle
Rue Magazine
Authority Magazine
Thrive Global
Miss Hope Elizabeth Blog
The Golden Girl Blog
The Good Trade
Business With Purpose
Yellow Blog
Women’s Health
