Gifts That Give Back
It’s that time of year again…the season of gifting is upon us and with that, comes a whole slew of gift guides in the PR world. I’m taking a different approach this holiday season and making an effort to gift more consciously this time around.
Last month I talked about a PR trend for 2020 being the rise of social impact marketing and, what do you know, some of my favorite clients are already doing this!
MISSIO Hair – created by passionate entrepreneurs inspired to help the fight against human trafficking, these products are not only amazing for your hair, they also give back in a big way. Every purchase supports MISSIO’s initiatives to educate salons and serve women, and a portion of proceeds is donated directly to organizations working diligently towards the rescue and restoration of victims of human trafficking, locally and globally. Between their in-house initiatives of directly educating salons and serving women in need, and directly giving to our partner non-profits, they allocate approximately 30% of profits to support these efforts.
My favorite this season: the custom bundle package that’s offered this holiday. Essentially, pick any combination of shampoo/conditioner + styling product and you’re good to go!
BIDE Market – Founded on a desire to create bigger impact and fill a void in the market, BIDE was created by Parisa Morris as a way to provide likeminded vendors and conscious consumers a different kind of shopping experience. A curated shopping experience created for makers by makers, every brand at BIDE has been hand-selected representing the best of sustainability. The entire market is vegan, cruelty-free, eco-friendly, and zero waste, while still serving up Chicago's finest sustainability guidance, clothing, accessories, beauty products, children’s items and homewares.
Of course some of my tried and true favorite brands here are Town & Anchor and Lena Rose (for obvious reasons 😊) but you really can’t go wrong as all vendors have been hand-selected to be a part of BIDE for their do-good mission and sustainable approach.
Full disclosure: these brands are all my clients but I only represent brands I truly love and products I use every day. So, if you’re looking for some better gift ideas that give back, check out these amazing companies and their products, I promise you won’t regret it 😊
xoxo, Morgan Bellock | #mbpr #prwithpurpose